Centaline Singapore Announces the Launch of Customer Relationship Management (CRM) Software Portal for Centaline Associates

Centaline Singapore is excited to announce the launch of Customer Relationship Management (CRM) software portal. It is specifically designed to bridge the gap among associates across all Centaline branches in Asia-Pacific (APAC) region. At the same time, associates of Centaline Singapore can diversify and expand their overseas database through internal referral with CRM software portal. Through internal referral, overseas clients who are seeking for a dream home or keen on building their investment portfolio abroad will benefit from Centaline extensive network across APAC. For example, clients from Centaline China who are looking to invest or buy Singapore property will be referred to Centaline Singapore. With CRM software portal, this will better facilitate the pre-sales and post-sales processes for both associate and client, allowing Centaline to provide quality one-stop solution for our valuable clients.     

The newly launched CRM software portal will also provide the associates an advanced opportunity in optimizing their marketing efforts and improve database management. Key features include:

- Improved customer experience.
- Ease in organizing and managing database.
- Increase in leads generation.
- Improved ability to cross-sell.
- Improved efficiency in serving clients.
- Increase customer revenues.
- Better internal communication.
- Increased accountability.

“Centaline CRM software portal allows our associates to generate sales and improve productivity by embedding a link or QR code generated by the CRM system into their marketing channels in which clients can register their interest easily,” said Ivy Tam, PR Manager of Centaline Singapore. “Associates can access and update all customer interaction, delivering a productive and true unified experience.”  

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About Centaline (Singapore) Property Agency

Centaline (SG) Property Agency provides cross-border consultancy and agency services for overseas and local properties through Singapore office. As Centaline has built up an extensive network in Mainland China, Hong Kong, Macau, Taiwan and Singapore, Centaline Singapore acts as a bridge between vendors, purchasers, landlords, and tenants across these places.

About Centaline Property Agency

Centaline Property Group is one of Hong Kong's largest property agencies. With over 60,000 employees and 2,600 offices across China, Hong Kong, and Macau, the company is also one of the largest real estate agencies in the region. The organization positions itself as Asia's one-stop property services company, offering services, including real estate valuaton, property market research, asset management, and mortgage brokerage. In recent years, Centaline Property Group has expanded to Taipei and Singapore markets, and is gradually expanding in other Chinese-speaking continents in the world.