Centaline (SG) Property Agency’s Michelle Chee Named “Distinguished Salesperson” By HKMA + Sales & Marketing Executives’ Club

Picture Top: Centaline (SG) Property Agency Realtor, Michelle Chee with Centaline Singapore Property Agency’s General Manager, David Hui and PR Manager, Ivy Tam at the 50th Distinguished Salesperson Award in Hong Kong.

Picture Bottom: Centaline Singapore Property Agency at the 50th Distinguished Salesperson Award held at The Hong Kong Exhibition Center, Friday 15 June 2018.

25 June 2018, Singapore – Making an award-winning sales presentation is an art that is perfected over time and comes with years of on-the-job experience. As one of Centaline Singapore Property Agency’s Real Estate Professionals, Michelle Chee Mi Xue has recently been named “Distinguished Salesperson” by The Hong Kong Management Association and Sales & Marketing Executives’ Club. Now in its 50th year, the Distinguished Salesperson Award (DSA) is an annual awards ceremony hosted by Hong Kong’s one and only authority for marketing and sales professionals.

For Michelle, selling her way to snagging home the DSA is the highlight of her career as a realtor. Going from speaking incoherently, not being prepared enough to even putting up a boring presentation during her early days, Michelle says that it is not uncommon for real estate professionals to be faced with a myriad of unexpected surprises and or challenges when giving a presentation. “A good sales pitch starts with having a good first impression. You want to make a memorable and positive initial impact by creating laser-focused lines, but it is just as important that your delivery is short, snappy, positive and creative. You want a presentation that captivates your audiences’ attention, and the longer you're able to keep that attention, the higher your chances of winning – or selling.”

“I’m honored to receive the Distinguished Salesperson Award and have been recognized for the dedicated efforts made,” says Michelle. “This has been a remarkable year for me and Centaline Singapore Property Agency as the company continues to expand its regional footprint, deliver the highest level of customer service, and differentiate ourselves from key market players.”

This accolade marks Michelle’s first win at a highly-competitive event, participated by over 200 sales and marketing professionals from around Asia Pacific (APAC). 

A stalwart in APAC’s real estate sector, Centaline Property Group has been gaining traction over the past few years with new offices being established across Mainland China, Hong Kong, and Taiwan. Offering a comprehensive range of property and -related services to investors, landlords, and tenants, the organization specializes in cross-border consultancy for individuals looking to buy and or invest in a foreign private property. Collectively, Centaline Property Group is responsible for over SGD 3.5 billion of the total 200,000 transactions closed in 2017. Centaline Singapore Property Agency is the Group’s Singapore branch – and is on a mission to recruit 100 more high-caliber Real Estate Professionals to join its stable of high-earning agents.

In addition to recruiting seasoned professionals, the property agency has plans to attract soon-to-be graduates from the National University of Singapore’s Institute of Real Estate Studies by participating at up-and-coming career fairs.

Says David Hui, General Manager of Centaline Singapore Property Agency: “Michelle has gone above and beyond to prove that she can excel as both a realtor and public speaker. Winning this accolade shows that she really is the ‘judges’ choice’ and we are really happy for her. Although she faced stiff competition, her eloquence and ability to stay cool when delivering a presentation and pitch are commendable. Well done, Michelle.”  

On Friday 15 June, sales and marketing professionals from all parts of Asia gathered at the DSA’s 50th Ceremony held in The Hong Kong Exhibition Centre. The annual awards ceremony recognizes high-performing sales and marketing professionals, boost the quality of salesmanship in the region, and brand the profession as a prestigious vocation. Winners are selected based on the following criteria by which the judges have drawn up the shortlist for the 200 accolades:

  •  How convincing their presentations and elevated pitches sound;
  •  And the scale of impact, as well as credibility and appropriateness of the approaches used to measure the outcomes.

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About Centaline (Singapore) Property Agency

Centaline (SG) Property Agency provides cross-border consultancy and agency services for overseas and local properties through Singapore office. As Centaline has built up an extensive network in Mainland China, Hong Kong, Macau, Taiwan and Singapore, Centaline Singapore acts as a bridge between vendors, purchasers, landlords, and tenants across these places.

About Centaline Property Agency

Centaline Property Group is one of Hong Kong's largest property agencies. With over 60,000 employees and 2,600 offices across China, Hong Kong, and Macau, the company is also one of the largest real estate agencies in the region. The organization positions itself as Asia's one-stop property services company, offering services, including real estate valuaton, property market research, asset management, and mortgage brokerage. In recent years, Centaline Property Group has expanded to Taipei and Singapore markets, and is gradually expanding in other Chinese-speaking continents in the world.